WHO WE ARE
More than just cookware, Le Creuset has been a colourful companion to meals and memories around the world since 1925. Respect for tradition and authenticity have been Le Creuset’s guiding principal for nearly 100 years – our passion for superior artisanal quality, exceptional design, and European craftsmanship have remained constant.
WHY JOIN US?
Our mission is simple - to ensure the heart of every home extends beyond the kitchen. Our recipe is equal parts passion, hard work, and fun with a culture as vibrant as our products. We constantly stretch ourselves and encourage our team mates to do the same. When you join Le Creuset, you become part of a dynamic team that focuses on innovation and collaboration. You are part of something bigger. From your first day to every moment thereafter, you’re going to love what you do!
MAIN PURPOSE OF THE ROLE
We are looking for a Paid Media Specialist (maternity cover) to manage and grow Le Creuset European marketing programs through first class paid media execution utilizing partnerships, brand content, campaigns & digital growth projects.
Your focus will be on defining and optimizing paid strategies to ensure maximum effectiveness and efficiency of our campaigns in the European markets. Creating and executing media strategies, bringing brand campaigns to life across Europe to help local teams and Le Creuset brand connect with consumers throughout the purchase funnel.
This role requires a hands-on experience in delivering fully integrated experiences to drive traffic, engagement, increase conversion and ROI optimization across all digital paid channels, with a focus on e-Commerce.
RESPONSABILITIES
- Develop, execute, and optimize paid media campaigns across paid channels, together with local marketing teams and external agencies.
- Monitor, analyze, and optimize paid campaigns by market to achieve business objectives.
- Run A/B tests and experiments to constantly enhance campaign results.
- Collaborate with different departments and teams to ensure consistent messaging and branding.
- Deliver concise presentations on paid channels and campaign performance to internal and local stakeholders, offering clear insights, learnings, and actionable recommendations for future campaigns.
- Work closely with internal marketing teams including content, SEO, social media, e-mail marketing and marketing automation to ensure integrated, cohesive marketing efforts and guidelines.
- Collaborate with eCommerce team to capture and utilize latest data, trends and product insights to feed into Paid channel strategy.
- Work closely with the reporting and measurement team to advance learning and create a competitive edge for Le Creuset.
REQUIREMENTS
- Proven experience in paid media management (3 years minimum)
- Hands-on experience in managing successful D2C digital marketing campaigns across the purchase funnel, and various channels: Paid Social, PPC, Display, Retargeting, Affiliates.
- Paid Performance (eCommerce focus) experience is required.
- Solid knowledge of PPC strategies and platforms (such as Google Ads, Bing Ads,) and experience in data analysis tools (such as Google Analytics).
- Knowledge of Paid Social and social platforms (Meta Business Manager, Tik Tok, Pinterest)
- Experience with A/B and multivariate testing, working in agile methodology to test various hypothesis to apply learnings simultaneously across markets and channels.
- Up to date with the latest trends in marketing technology.
- Experience in agency coordination.
- Required proficiency in English with a focus on business communication as part of a European team; additional languages (i.e. Spanish, French, or German) will be an advantage.
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- High proficiency in Excel or dashboard tools is a plus.
BENEFITS
- Hybrid work-model
- 23 days of vacation
- Flexible schedule, to guarantee work-life balance.
- Intensive schedule every Friday of the year and the whole month of August!
- A 50% discount in our stores
- Coffee, tea, fruits at the office
- Monthly special breakfast for all the office
